What is Sales Promotion Strategy? Sales Promotion Strategies are the measures taken by the company as an important part of CRM or Customer Relationship Management. Various strategies and tools are taken as a part of in-store promotions also. This is done to retain the customers and to gain new customers for selling different brands of the company. Sales Promotion Strategy has certain objectives to be considered. These objectives are as follows:  Evaluation of the role and importance of in-store promotional…