Explaining the Concept and Importance of Marketing Myopia
An Introduction to the Concept of Marketing Myopia Marketing Myopia is tagged as a situation wherein a company works with the sole aim of selling a product, ignoring all other aspects even the ultimate goal of customer satisfaction. This situation presents a stringent marketing approach wherein a company drives all its efforts towards selling a product and lay emphasis on any single aspect from other available marketing attributes. A simple illustration of marketing myopia is that if a company wishes…